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MKTG Week 7: What is a Marketing Funnel?

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Introduction: What is a Marketing Funnel?  In the world of marketing, a marketing funnel is one of the basics you will likely hear about from the beginning. A marketing funnel, often displayed as an infographic, represents the stages of the typical optimal customer experience. The sections of a marketing funnel can become a little complex, depending on the model, but the most basic AIDA model includes the four stages of awareness, interest, desire, and action.  Regardless of which model you choose, the funnel is important for marketing professionals as it helps them create effective goals within their marketing strategies, understand each customer group better, and better tailor their efforts towards each stage of the customer experience. Today, we'll cover the essential AIDA marketing funnel. As we go over each section of the funnel, we'll discuss what it means for the customer, and what it means for you as a marketing professional and your marketing plans.  Sections of ...
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MKTG Week 6: Looking at the History of Change

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Looking at the History of Change I believe that one of the best ways we as humans learn is through experiences, our own, but also that of others. When we hear others' stories and encounters with things and situations we are not so familiar with, we learn from their point of view and the way that they handle things. Even things that we have experienced ourselves, we can learn helpful new tips and insights when we listen to the accounts of others. This AI-focused subsection of my blog discusses how we can all adapt artificial intelligence into our daily work process for improved efficiency. Last week we went over my story and my beginnings with adopting AI tools into my creative process as a graphic designer. Today, I'd like to explore the perspective on AI in the job force of Irving Wladawsky-Berger, who earned an M.S. and Ph.D. in physics and is a professor at the Imperial College Business School.  Overall, Irving holds a positive outlook on artificial intelligence, referring ...
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MKTG Week 6: The Digital Face of your Brand

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Introduction No matter the product or service you offer, your website is one of your most important tools. Think of your company's general website as the digital face of your brand; It's where people search to learn more about your company, find what they're looking for from you, make a purchase, and decide if and how your company can serve them. A visually appealing, functional, buyer-centric website is a major factor in setting your brand up for success generating more leads (potential customers), more customers, and more repeat customers.  In today's blog post, we will dive into what a buyer-centric website is, and some of its most successful features and how they can benefit your business.  What is a Buyer-Centric Website?  Rather than a website that prioritizes promoting the company's products or services, a buyer-centric website is generally more successful because it prioritizes the potential customers and repeat customers using it. A buyer-centric website in...
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MKTG Week 5: Don't be Afraid of Artificial Intelligence

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  Don't be Afraid of Artificial Intelligence Within the first week or two of class this semester, my computer art professor played a video for us to watch on the screen at the front of the room.  It was a news report from a couple of years ago, and you may already be familiar with it. Following the 2022 Colorado State Fair's fine arts contest, artists cried out in protest that the winning piece was invalid as it had been created using artificial intelligence tools. Meanwhile, the artist of the winning piece himself filed a lawsuit when he was refused the rights to copyright and protect his work. While it was certainly a much larger controversy then, the debate over what role AI can be allowed to play in the creative world continues today.  I personally hadn't had much experience with artificial intelligence prior to this semester, particularly with creative AI tools such as Midjourney or Adobe Firefly . My professor explained we would be learning to integrate these tools...
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MKTG Week 5: How to Become Part of the News

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Introduction: What is Newsjacking? In today's age of constant connection and quick access to stories, news and people via technology, newsjacking is one of the most powerful marketing tools there is.  As a graphic design student, I always keep an eye out to learn the best or newest creative techniques companies use to gain a broader awareness and customer base. While perusing Chapter 9 of The New Rules of Marketing and PR by David Meerman Scott, a funny little word caught my eye; newsjacking. I hadn't heard that term before, so I did a Google Search and, true to the first paragraph of today's post, instantly came up with several other blogs educating me about this topic.  Newsjacking is something most of us are familiar with, even if the word sounds new as it did to me, or we don't exactly understand what all it entails. When a brand or company takes advantage of a currently trending story to call attention to itself and its products/ services, that is newsjacking. By f...
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MKTG Week 4: What is a World Wide Rave?

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  Introduction What is a World Wide Rave? You may have heard the term before, and although it almost sounds like the fancy title of an exciting new video game or science fiction novel, it is indeed a phenomenon any business professional hopes to create. A term coined by David Meerman Scott, author of The New Rules of Marketing and PR , a world wide rave can also be thought of as going viral, particularly since most stories today gain publicity on the i nternet.      If you have gained a wide awareness among thousands of people, you have successfully created a world wide rave. If thousands of people know who you are, or what you're selling, or the service you offer, that is a w orld wide rave. If people beyond your local community are passing your story along in their day-to-day lives and you have become someone who many people recognize without having to ask, you have created a tremendously successful world wide rave.      We all know of names an...
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