MKTG 2300: Insights by Marielle Vestuto-Langford

  Don't be Afraid of Artificial Intelligence Within the first week or two of class this semester, my computer art professor played a video for us to watch on the screen at the front of the room.  It was a news report from a couple of years ago, and you may already be familiar with it. Following the 2022 Colorado State Fair's fine arts contest, artists cried out in protest that the winning piece was invalid as it had been created using artificial intelligence tools. Meanwhile, the artist of the winning piece himself filed a lawsuit when he was refused the rights to copyright and protect his work. While it was certainly a much larger controversy then, the debate over what role AI can be allowed to play in the creative world continues today.  I personally hadn't had much experience with artificial intelligence prior to this semester, particularly with creative AI tools such as Midjourney or Adobe Firefly . My professor explained we would be learning to integrate these tools...

Introduction: What is Newsjacking? In today's age of constant connection and quick access to stories, news and people via technology, newsjacking is one of the most powerful marketing tools there is.  As a graphic design student, I always keep an eye out to learn the best or newest creative techniques companies use to gain a broader awareness and customer base. While perusing Chapter 9 of The New Rules of Marketing and PR by David Meerman Scott, a funny little word caught my eye; newsjacking. I hadn't heard that term before, so I did a Google Search and, true to the first paragraph of today's post, instantly came up with several other blogs educating me about this topic.  Newsjacking is something most of us are familiar with, even if the word sounds new as it did to me, or we don't exactly understand what all it entails. When a brand or company takes advantage of a currently trending story to call attention to itself and its products/ services, that is newsjacking. By f...

  Introduction What is a World Wide Rave? You may have heard the term before, and although it almost sounds like the fancy title of an exciting new video game or science fiction novel, it is indeed a phenomenon any business professional hopes to create. A term coined by David Meerman Scott, author of The New Rules of Marketing and PR , a world wide rave can also be thought of as going viral, particularly since most stories today gain publicity on the i nternet.      If you have gained a wide awareness among thousands of people, you have successfully created a world wide rave. If thousands of people know who you are, or what you're selling, or the service you offer, that is a w orld wide rave. If people beyond your local community are passing your story along in their day-to-day lives and you have become someone who many people recognize without having to ask, you have created a tremendously successful world wide rave.      We all know of names an...