MKTG 2300: Insights by Marielle Vestuto-Langford

Introduction: What is a Marketing Funnel?  In the world of marketing, a marketing funnel is one of the basics you will likely hear about from the beginning. A marketing funnel, often displayed as an infographic, represents the stages of the typical optimal customer experience. The sections of a marketing funnel can become a little complex, depending on the model, but the most basic AIDA model includes the four stages of awareness, interest, desire, and action.  Regardless of which model you choose, the funnel is important for marketing professionals as it helps them create effective goals within their marketing strategies, understand each customer group better, and better tailor their efforts towards each stage of the customer experience. Today, we'll cover the essential AIDA marketing funnel. As we go over each section of the funnel, we'll discuss what it means for the customer, and what it means for you as a marketing professional and your marketing plans.  Sections of ...

Looking at the History of Change I believe that one of the best ways we as humans learn is through experiences, our own, but also that of others. When we hear others' stories and encounters with things and situations we are not so familiar with, we learn from their point of view and the way that they handle things. Even things that we have experienced ourselves, we can learn helpful new tips and insights when we listen to the accounts of others. This AI-focused subsection of my blog discusses how we can all adapt artificial intelligence into our daily work process for improved efficiency. Last week we went over my story and my beginnings with adopting AI tools into my creative process as a graphic designer. Today, I'd like to explore the perspective on AI in the job force of Irving Wladawsky-Berger, who earned an M.S. and Ph.D. in physics and is a professor at the Imperial College Business School.  Overall, Irving holds a positive outlook on artificial intelligence, referring ...

Introduction No matter the product or service you offer, your website is one of your most important tools. Think of your company's general website as the digital face of your brand; It's where people search to learn more about your company, find what they're looking for from you, make a purchase, and decide if and how your company can serve them. A visually appealing, functional, buyer-centric website is a major factor in setting your brand up for success generating more leads (potential customers), more customers, and more repeat customers.  In today's blog post, we will dive into what a buyer-centric website is, and some of its most successful features and how they can benefit your business.  What is a Buyer-Centric Website?  Rather than a website that prioritizes promoting the company's products or services, a buyer-centric website is generally more successful because it prioritizes the potential customers and repeat customers using it. A buyer-centric website in...